Green Roots
Branding for a fictional family-owned organic food store.
A local, family–owned organic food store.
Green Roots is a fictional organic food store that sells high quality organic products. They are active participants in the community with commitment to sustainability and the environment.
ROLE
Designer
TIMELINE
1 month
LOCATION
Vancouver
challenge
The challenge for this projects is balancing Green Root's high-end image and its friendliness.
process
We explored a wide variation of logos to make sure the brand has an appropriate logo to use for each situation, including a playful logo with a mascot, a classy letterform and wordmark, and emblems for merchandise.
Outcome
The end product is a versatile, playful yet high-end brand that perfectly reflects Green Roots' care for quality and community.
