BERRY BERRY GOOD
Illustration and packaging design for a fictional beer.
Berry Berry Good is a fictional beer product created for Moody Ales & Co.
I was tasked with the concept development, illustration, and design of a new flavour for Moody Ales & Co, a brewery located in Vancouver. This project is a school assignment and is not affiliated with Moody Ales & Co.
ROLE
Designer
TIMELINE
1 month
LOCATION
Vancouver
challenge
This projects tackles the current weakness of the brand, which is the lack of transparency when it comes to sustainability. Sustainability is increasingly value by the general public, it's important to highlight a brand's commitment to eco-friendly practices, especially in the food and beverages industry.
process
As Moody Ale & Co currently have a limited line of products which makes uses of illustration in their packaging, I explored using illustrations to create a friendly and approachable image.
Outcome
The chosen flavour is a wild berry flavour, which makes use of local berries to create a light beer perfect for beer beginners. The illustration of a berry and the Earth highlights the eco-friendliness of sourcing local berries, it also adds a sense of lightness to the beer, appropriately introducing the flavour as a great option for beginners.
