Glowie
A landing page for a skin care company with an emphasis on their natural products and tailor-made routines.
Glowie is a fictional skin care company.
Glowie is a fictional Asian skin care company with a focus on organic ingredients and customizability, they want to create the perfect routine for each person, according to their needs. I was tasked to create digital marketing campaign for Glowie, which included a landing page for their skin care quiz, a content calendar, and an email campaign.
ROLE
Graphic designer
TIMELINE
2 weeks
LOCATION
Vancouver
challenge
Glowie is a company that prides themselves in their organic ingredients, and their online platform that allows customers to complete a quiz in order to choose products that's best suited to their skin type.
The main challenge of this project is to highlight that customization capabilities of Glowie, which sets them apart from their competitors.
process
My process started by looking at their existing branding and packaging. I noticed that they have 3 distinct colours for their moisturizers and upon further research I found out that they are meant for different skin types.
I made use of images of skin care gels of those corresponding colours (blue, green, and pink) to categorize the three skin types (dry to normal, combination to oily, and sensitive) in the landing page. This strengthens their branding while calling back to their moisturizer packaging. This also keeps the website minimal, keeping consistency with Glowie's minimalistic and clean branding, as Glowie did not prefer to use photos of real skin as representation of skin types.
Outcome
The finished product is a clear and aesthetically pleasing landing page that leads visitors to complete a skin type quiz.
